The Eurovision Song Contest has teamed up with 9 participating broadcasters to launch an official Roblox in-game 'virtual universe' - and you can play 'My Eurovision Party' right away!

My Eurovision Party 2025 is live on Roblox, the ultimate virtual universe that lets you create, share experiences with friends, and be anything you can imagine. The Eurovision Roblox experience offers fans a chance to fly the flag for a country and customise their own Eurovision watch parties.

During the live broadcasts of the Semi-Finals on Tuesday 13 and Thursday 15 May, and the Grand Final on 17 May, the game will become a second-screen companion with real-time updates, performance highlights and in-game celebrations.

Here's what’s waiting for party-goers:

• Play iconic Eurovision songs (2025 songs coming soon!)

• Test your music skills in a fast-paced rhythm game

• Help your chosen country to climb the leaderboards or become the star player yourself

• Design your own Eurovision Party – extra-customizable, extra-Eurovision, or just plain EXTRA

• Catch 'Eurohearts' scattered around the map to complete your collection

• Chill in dedicated hangout spaces nestled in the Swiss Alps

• Conquer the impossible obby

• Host live parties with friends during the Semi-Finals & Grand Final, react and comment together

• Join during Live Shows for epic surprises

Ahead of the Live Shows, fans will be able to play an interactive, rhythm-based game and collect ‘Eurohearts’, which trigger a rhythm minigame featuring a piece of a Eurovision song from a country. Completing the minigame earns leaderboard points and an in-game currency called 'Heartbeats' to spend on creating a watch party.

Martin Green, Director of the Eurovision Song Contest, says about the new experience:

“This partnership opens a new chapter in the Eurovision Song Contest universe. We’re bringing the joyful spirit of the world’s largest live music event to a platform where millions of young people already connect, have fun and express themselves.”

Rob Holley, the Eurovision Song Contest’s Head of Digital adds:

"Grab your friends and dive into My Eurovision Party on Roblox! You can tap along to your favourite songs, climb the leaderboards, deck out your party with iconic ESC performance props, and who knows - you might even run into a few familiar Eurovision stars along the way. It’s a whole new (and seriously fun) way to experience the Eurovision Song Contest!"

The Eurovision Roblox experience brings together the BBC (UK), DR (Denmark), France Télévisions (France), NPO/AVROTROS (Netherlands), RTÉ (Ireland), and SRG SSR (Switzerland), SWR/NDR/ARD (Germany), VRT (Belgium) and Yle (Finland).

Localised versions of the experience will reflect each participating country’s culture, with bespoke presenter avatars, custom items, and broadcaster branding – including portals to additional games from the EBU Member broadcasters.

Available until 30 May, the experience has been built with a robust safety framework, including friends-only chat, live moderation, and ESG-compliant risk protocols developed in collaboration with Roblox and immersive entertainment specialists Karta.

With an average of more than 97 million daily active users (data from 1 January to 31 March 2025), Roblox is an immersive gaming and creation platform that offers people millions of ways to be together, inviting its community to explore, create and share endless unique experiences.