Six months after hosting the 69th Eurovision Song Contest, Swiss broadcaster SRG SSR has announced some impressive results from its organization of the world’s biggest live music event.

Basel itself welcomed over 500,000 people during the event, with the Live Shows being seen by 166 million people worldwide.

“The Eurovision Song Contest was a real hub of innovation for us,” said Susanne Wille, Director General of SRG SSR. “New technology, new approaches and new ideas all came with this project, and they’re staying! The Eurovision Song Contest set the standard for us and it’s something that will stay throughout our organization.”

Huge value added to local economy
An ‘added value’ study by the Zurich University of Applied Sciences in Business Administration confirmed the enormous value that the Eurovision Song Contest brings to a Host City:

• The Eurovision Song Contest in Basel created an economic value of approximately 91.2 million francs (€97.7 million)
• Of the revenue generated, 57.6 million francs (€61.7 million) remained in Switzerland
• 25.8 million francs (€27.7) was grossed through accommodation bookings
• 18.4 million francs (€19.7) were brought in through round-trip travel
• 90% of visitors left satisfied and with a high intention to return to Basel

Wide-ranging recognition
Recognition of the event didn’t just stop when the final credits rolled.

Basel’s three Live Shows have been nominated for numerous awards to honour the creative, technical, and organizational achievements of those involved.

SRG SSR won a Xavier Award for their Host-City Handover and Semi-Final draw in collaboration with the University of Applied Sciences in Graubünden, as well as a Golden Feather for Concept and Strategy.

Hazel Brugger, one of the presenters, won the German Comedy Prize for her role on stage.

Incredible local impact
“From the very beginning, for SRG SSR and the City of Basel, the 2025 Eurovision Song Contest was much more than just a music competition. We wanted it to be an experience for everyone, and we achieved that together,” Wille added. A recent survey of Basel residents confirmed they achieved exactly that, revealing that:

• 72% believe that the Eurovision Song Contest benefitted many groups of people
• 81% agreed that it positively impacted the local economy
• 79% spoke favourably of the event raising Basel’s image in Europe, while 72% believe that it also raised the profile of Basel within Switzerland
• 71% of respondents identified a strong ‘sense of community’ through Basel’s hosting